On July 31, 2026, Better Technology Group convened its annual mid-year management meeting at Wenyuanshan Ecological Resort, under the theme "Unite for Steady Growth, Act with Grit to Forge a New Path." Chairperson Wei Yanping led senior executives from domestic and overseas subsidiaries, with some attending virtually.
The meeting systematically reviewed first-half performance in production, market expansion, and R&D, candidly analyzed challenges and underlying issues, and mapped out clear action plans for the second half. It called on all management to drive execution and secure the year's strategic targets.
Opening Address: Think Globally, Act Decisively
Chairperson Wei opened by urging senior leaders to rise above siloed perspectives and embrace a holistic view focused on synergy and strategy execution. She emphasized turning consensus into tangible results, with every team member sharing the mission of Group development.
Departmental Reviews: Data‑Driven Insights and Actionable Plans
Sequential reports were delivered by the Marketing Center, Supply Chain Center, R&D Center, Wellpack New Energy Lithium Battery Plant, Hongdali Intelligent Equipment Plant, Finance, HR & Admin, International Business, Airumi Zambia Production Center, and Airumi General Management. Each unit presented detailed data, case studies, and roadmaps, openly addressing weaknesses and improvement areas while outlining clear second‑half priorities.
R&D Center – Director Wu Chuanbiao
Wu reported on progress in turnkey battery plant solutions and product iteration. In H1 2026, the R&D team completed over 20 iterative projects, with 101 total projects successfully passing customer acceptance. Notably, a customized R&D, design, and commissioning project for a major domestic lithium‑battery manufacturer received high client praise, underscoring the Group's growing technical and delivery capabilities.
For H2, the R&D Center will focus on optimizing turnkey solutions, cost reduction, new product development, and existing product upgrades. It will also strengthen systematic R&D capabilities and professional training, leveraging Better's integrated advantages in international trade, manufacturing, and engineering services to build a robust industrial brand.
Wellpack Lithium Battery Plant – Deputy GM Zhu Rongchu
Zhu presented a comprehensive review of Wellpack's H1 operational results and H2 strategy. The plant has successfully implemented standardized product lines, focusing on core offerings: home storage batteries, all‑in‑one inverter storage systems, small commercial/industrial cabinets, e‑bike/tricycle batteries, and intelligent start‑stop batteries. H1 saw significant growth in OEM/ODM orders and an expanded overseas dealer network.
In the coming months, the team will refine strategies based on market feedback, strengthen quality and supply‑chain cost control, accelerate cross‑functional collaboration, and enhance mentorship systems for new hires—driving higher efficiency and resilience to meet annual targets.
Hongdali Intelligent Equipment Plant – Factory Director Li Rencai
Li delivered a deep dive into operational metrics, focusing on overall performance, order delivery efficiency, and deepened client partnerships. As a rising player in battery equipment manufacturing, Hongdali has successfully transitioned from lead‑acid to lithium‑battery production equipment, with distinctive design and performance advantages forming a competitive moat.
For H2, Hongdali will intensify efforts in cost‑saving solutions, delivery cycle management, process iteration, production‑sales coordination, and team capability building—all aimed at boosting plant efficiency and achieving annual goals with full momentum.
Airumi Zambia – International Business Director Huang Chao
Huang provided a full review of the international division's H1 financial and operational data, along with the H2 marketing strategy. He noted that the team, driven by results, proactively optimized business structure amid market shifts, adding over 400 new clients. Concurrently, they enhanced business systems, risk controls, client tiering, and organizational mechanisms to align growth with management effectiveness.
In H2, the international unit will accelerate strategic adjustments, focusing on key client partnerships and channel development. Leveraging localized production advantages, they will target major clients, dealers, and franchisees, while refining regional operations and breakthrough strategies. Through organizational optimization, branding, and business model innovation, they aim to consolidate collective strength and steadily achieve annual objectives.
Chairperson's Closing: Solidify Foundations, Accelerate Forward
In her concluding remarks, Chairperson Wei affirmed the Group's solid progress in H1. She noted that amid a dynamic market, Better continues to fortify its strategic layout, with three plants working in synergy across battery equipment, lithium batteries, and lead‑acid batteries—creating complementary strengths and enhanced overall competitiveness. Looking ahead, the Group will further streamline its organizational structure and management efficiency to support larger strategic ambitions.
She emphasized that every Better employee must embrace "unity" as our spiritual core and "action with grit" as our operating creed. Goals must be translated into concrete responsibilities and daily actions, focusing on key challenges and overcoming difficulties with stronger ownership and higher productivity. "Let us run with accelerated momentum in the second half of 2026," she urged, "creating new achievements through hard work and opening a brilliant new chapter of high‑quality development."