On August 1, 2026, Better Technology Group held its Organizational Reform and Efficiency Improvement kickoff meeting at the company headquarters in Xiamen. The event was attended by Chairwoman Wei Yanping and senior management, hosted by HR and Administration Director Zhang Rongfu, with a special lecture delivered by project consultant Mr. Qiu.
Building Consensus to Kick Off Organizational Change
In her opening remarks, Chairwoman Wei noted that the project launch coincided with Army Day, emphasizing that soldiers are defined by swift and decisive execution. She called this initiative a "military pledge" — requiring consistency between words and actions, practical results, and a commitment to getting things done. This is not just a slogan but a binding promise.
Reflecting on the pandemic period, Wei highlighted how Better achieved counter-trend growth by strengthening internal capabilities. Now, facing global economic slowdown and intensifying industry competition, she urged the team to once again focus on building internal strength, enhancing organizational resilience, and cultivating personal determination to break through challenges and sustain momentum.
She pointed out that Better has grown from a startup into an integrated industrial and trading enterprise with three manufacturing bases both domestically and internationally. This journey was powered by unwavering belief and exceptional efficiency. However, past achievements alone cannot secure future success — only further upgrades, stronger capabilities, higher efficiency, and more decisive action can win the initiative for future development.
Focusing on Strategy to Improve Performance
Project consultant Mr. Qiu then elaborated on the significance and content of the project. His lecture covered macroeconomic trends, core challenges and strategic opportunities, directions for corporate strategic breakthroughs, and actionable recommendations.
He noted that while global markets face numerous challenges, significant opportunities exist in new energy, green manufacturing, and the Belt and Road Initiative. He called for acknowledging both internal and external challenges while maintaining a macro-level vision and micro-level execution. The goal is to deepen Better's "One Body, Two Wings" strategy and drive dual upgrades in technology innovation and management models.
Mr. Qiu emphasized that the project will focus on stimulating organizational resilience, improving technical awareness across the workforce, and strengthening digital empowerment. Digital tools will support lean operations, proactive exploration of domestic market demand, and differentiation in niche segments. He also stressed the importance of risk warning systems, compliance management, building a smart talent team, deepening strategic supplier partnerships, and fostering a business mindset centered on sharp insight, leveraging strengths, utilizing resources, and creating value.
The next three years represent a critical window for positioning in the recovery cycle. All managers must step beyond their immediate roles, take a practical approach to break through challenges, and forge irreplaceable competitiveness through iteration, driving the group's strategic goals and steady performance growth.
Uniting Forces for a New Journey
Since entering the battery manufacturing industry in 2012, Better has continuously built an advantage through a "full industry chain ecological closed loop." Starting with a complete lead-acid battery value chain and extending into the lithium battery sector, this model has become a core driver of sustainable growth. With the ecosystem now taking shape, the focus moving forward is to deepen, refine, and specialize — building lasting differentiation in a competitive landscape.
Today, Better's business covers nearly 120 countries and regions worldwide. The company has earned honors including National High-Tech Enterprise, Fujian Key Listed Backup Enterprise, Fujian Tech Little Giant, Xiamen High-Tech Enterprise, and Xiamen Outstanding Export Brand. Every achievement reflects the dedication and persistence of every Better employee.
Standing at a new stage of development, all team members must align with strategic goals — unified in thought, will, and action. By continuously strengthening professional thinking and intrinsic motivation, activating organizational vitality, and improving management efficiency, the collective force of everyone can be channeled into a single powerful drive toward a long-term journey ahead.